Wow! This is a clever concept and super duper layout – really enjoy the thread binding.
This book aims to establish a link between the ‘digital’ and ‘real’ world by juxtaposing these two vastly different (yet converging) environments.
The intention was to challenge the preconceived notion that programming
is something banal and uncreative by nature, when arguably, it is the opposite.
Beautiful identity created by Onion Design
The Concept
“Yii” (易) – pronounced as the letter E – Taking from the classic text “I-Ching”(易經) (Wade-Giles) or “Yì JÄ«ng”, also known as the Book of Changes, Classic of Changes. The logo mark design as requested by creative director Gijs Bakker (co-founder of Droog Design) – need to be very simple and not looking too “logo”. We decided that a pure minimal typographic approach would work. We selected Avant Garde extra light for its geometrical simplicity. We modified the strokes and spacing as a subtly reference to a Trigram figure marking from the bÄguà  (å…«å¦) symbol; mimicking one of the eight possible trigrams , “☶” (The solid line represents yang, the creative principle. The open line represents yin, the receptive principle, more commonly known in the west as the yin-yang)
