Maru is a showroom and online boutique selling high-end Japanese design objects ranging from delicate porcelain to handmade stationery.
When designing the identity we knew from the very start that we wanted to merge Japanese and Scandinavian design values which, to us, in many ways are closely related, yet in other instances may seem worlds apart.
‘Strata’ a homemade products bakery. The identity concept – Layers – is based on the analysis of the homemade elaboration of their cakes, which consist all of them on the meticulous multiple layers of ingredients superposition.
Starting from the layer concept as a graphic synthesis of the product, we adapted it to the different applications by different resources. Reinforcing the graphic image with a striking chromatic range that contrasts with the variety of materials and the product.
Working closely with Moody & Farrell, Lindsay Lewis created a unique marque, printed collateral, website and promotional material to communicate the crafted and forward-thinking brand.
Sofia is a building designed by architect Cesar Pelli for One Development Group. Located in San Pedro, Mexico, this building not only was designed by an internationally renowned architect, it also has the most generous specifications in every aspect: from automated appliances, to Leed certifications.
Our task was to communicate such sophistication and exclusiveness to their potential buyers. Therefore we created an identity that was the exact opposite of what we usually see for this kind of project.
Sofia’s identity is formed by three very important axes:Logotype: the keys and the coat of arms are inspired by San Pedro’s coat of arms. Typography: we developed a custom typeface designed especially for Sofia, it is inspired by british san serifs. Layout: the text and information arrangement is inspired by the typographical treatment used before grids were popularized by the swiss grid system.
Both the attention to detail and the brand’s elements convey the greatness of Sofia’s architectural project.
Baker D. Chirico celebrated the launch of their new identity with the opening of their second store. The project was a unique collaboration between Fabio Ongarato Design, architects March Studio, artist and fashion designers PAM and Daniel Chirico – Australia’s most recognized artisan bread maker. Focused on the juxtaposition between age-old tradition and craft, and contemporary design thinking with a surreal twist, the new store creates a truly unique and unexpected experience.
We put together an extensive collection of print, packaging and identity work for 28 HongKong Street. With it’s award-winning barman and contemporary social food, 28 HongKong Street has all the right ingredients for a fine night out.