Brand identity and business system design for Honor, a luxury women’s fashion brand based in New York City. Design by Tadeu Magalhães.
Stationery
MTLL
MTLL is a young architecture firm. Identity design developed by Anagram.
They came to us in the need of an identity that would represent expertise and would show their new clients the vast architectural knowledge that supports the firm.We developed a typographic logotype in which the firm’s initials were as reduced as possible to convey the constant search of simplicity and pragmatism.The typography’s traces are very robust in order to give the brand strength. However, they contrast with the serif’s fine details making the logotype much more legible, giving it a very distinctive personality.
Camerata de Lausanne
Sound visualized. Design by Demian Conrad Design studio.
Because of my ingrained curiosity, I often ask myself the question: how can something invisible, like music, be graphically portrayed? Some time ago I needed to find a solution to visualise the concept of rarity. I solved this puzzle by inventing a random print technique called WROP. For the Camerata de Lausanne, I looked for a way of visualising sound, but without using images from the world of music per se (notes, instruments, etc).
How to visualise sound?
My research led me to the work of Ernst Chladni, a German physicist and the father of modern acoustics. Chladni had discovered that by taking a copper disc sprinkled with sand and rubbing it with a bow, he could obtain geometrical figures. This fact demonstrates that music also has a physical effect on matter. So I followed the geometrical thread discovered by Chladni and used it on all communication media for the Camerata de Lausanne. To give it a more contemporary feel and make it more manageable, I had software written by Mathieu Rudaz which allows us to generate images directly on the computer using a specific frequency.
Fast Eddie’s Barber Shop
Design by Richard Arthur Stewart.
Fast Eddie’s is a no nonsense barber shop found in Allston, MA. one of Boston’s many historical neighborhoods. This place is the epitome of traditional Americana, which I wanted the mark and typography to represent; Franklin Gothic and ATF Bodoni scanned from a letterpress book with a mashup illustration combining an iconic eagle and barber’s comb.
I wanted to stay away from the “red, white & blue” barber pole theme and stick with something high contrast and modern. Stark, rich blacks screen printed on whitewash 100 lb. card stock  give the collateral a strong masculine feel while referencing the brand’s age and history.
