pink | Branding / Identity / Design

NGRS

NGRS is a recruitment firm, scouting top management for companies in various industries. The Bakery design studio redesigned the existing logo and created a visual identity for the business.

The logo is our take on a humble compass. It represents the ability of a great recruiter to search and to look in the right places, to avoid problems and find the best solution. As most of the company’s staff are women we chose pink as a primary colour, which coincided with pink being used extensively in freshly designed interior of the Moscow office.
To balance out the candy pink colour we chose a very utilitarian sans serif typeface and designed a rigid grid to make all the communications look serious & professional. We payed extra attention to laying out all the documentation & created clear hierarchies to make every document easy to read.

Checklist

Checklist specializes in custom event planning. Their services are catered exclusively for each client’s unique needs and always aim towards sweet perfection. Design byÂ Anagrama.

Surup Cafe

Surup Cafe brandingÂ by Sergey Parfenov.

LUX* Island Resorts

Identity and collateral for 5-star resort group byÂ & SMITH.

With five Indian Ocean properties, LUX* Island Resorts offer lighter, brighter holidays. Involved from an early stage, we contributed to strategy, naming and operational concepts before creating the brand identity. Vibrant and distinctive, the identity reflects a lively, spontaneous brand seeking to avoid the predictable patterns associated with luxury travel. A monolithic logotype is supported by a broad colour palette and candid photography, while operations respect a â€˜light-footedâ€™ commitment to preserving the islandsâ€˜ natural beauty. A comprehensive roll out has encompassed everything from ’50 Reasons to go LUX*’ (a unique twist on traditional brochures) to websites, room directories, menus, sub-brands and complimentary holiday journals for every guest.

SugarSin

& Smith designed a nonÂ traditional identity for a non traditional sweet shop.

A distinctly modern sweet shop, SugarSin opens later this year in London. Appointed to design a brand identity, our aim was to communicate the philosophy that sweets are a treat for everybody, not just children. Having designed a logotype and a playful, lollipop inspired marque we created an eclectic illustration-led palette for packaging and stationery. Black and white images of everyday objects are combined with accents in primary colours, suggesting a sophisticated tone appealing to adults as well as children.

Mary Oh

Mary Oh identity by Face. The die cutÂ business card is almost asÂ beautifulÂ as the models.

Freq Nightclub

TheÂ translucency of this tremendous identity is tickling my aestheticsÂ tentacles. Identity created by TheÂ Laboratory.

Red Antler produced and art-directed the product photography; developed a communications strategy and print ad campaign; designed, specified and oversaw the production of a 3000 sq ft showroom in Chicago; produced a 48 page product brochure; created an illustrated storybook about Olivia & Truman for the yearly Valentine’s Day campaign; and delivered an interactive flash based website that allowed consumers to design and save their own 3-dimensional chair.