PanPan Atelier

PanPan Atelier identity design 02

PanPan Atelier a Artisan bakery chain in Valencia, Spain. Brand design Rocío Martinavarro.

Contemporary reinterpretation of the traditional ear of wheat, the basic ingredient of bread to form a pattern that is easily recognizable. The chevron pattern also reminds of antique artisan techniques such as woven esparto baskets, used to display the bread, or opus spicatum, redefined in the interior design of PanPan bakeries.

The naming concept is based on word repetition in order to emphasize authenticity. Bread-bread, as in real bread. This system is carried throughout all communication materials, and has endless possibilities, all grouped under one slogan with double meaning: “PanPan. Repetirás” (BreadBread. You will repeat).
Custom lettering for the logotype.

View PanPan Atelier  in Monocle’s annual Retail Stars.

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Kronsteen – Evil Corporation

Kronsteen – Evil Corporation 32 Brand Identity

This identity is great or should I say evil?  Designed by Sergio Haisch. Now I’m probably going to spend the rest of the night watching old 007.

Story
The Kronsteen Corporation is a multinational entity formed at the beginning of the cold war by a highly organized secessionist group of influential European and soviet politicians and military leaders. The corporation is one of the worlds leader in weapon manufacturing, technological research and counter-espionage. While an open corporation on the outside, Kronsteen has manage to maintain secrecy throughout the years and the links between its legal enterprises and all the other 
activities is plainly untraceable.

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