RMK

rmk-02

STUDIO NEWWORK packaging design system for RMK body care line.

We developed new packaging design for body care products. Our keywords for designing bottles and packages include: modern; sincere; elegant; comfort; confident. We developed a monochromatic color palette and introduced color black for the logo and typographic elements. Our approach aims to combine a clean look with modern sensuality to appeal RMK’s sophisticated urban customers. We also developed and renewed packaging design of the cleansing product line.

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craig

craig web programmer brand design 10

Roots designed an identity system for Craig, a freelance programmer who focuses on web development.

The angle brackets or chevrons in the context of web development form a standard HTML tag for describing markup of a web page. We take advantage of this easily recognisable mark and developed it as part of the identity — <craig>.

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Visual System FCCh by Hey Studio

The Film Commission Chile was created to promote Chile as a movie production destination, to help choosing locations, to provide all kind of services and a link between government and private companies.

FCCh’s visual identity is inspired in a precise artifact: gaffer/duct tape. The tape is omnipresent in the world of movie production. Tapes unite, join, mark, hold, point, remind and help to work. Due to its flexibility, the lines and shape of the tape resemble the classic movie celluloid film.

The image is drawn up in different directions, taking us to a dynamic universe that conceptually speaks about the FCCh linking mission.

The variations in the color palette represent the diversity of landscapes we can find in the Chilean territory.

All elements combined compose a unique image, with a well-defined personality, perfectly adapted to the conditions and objectives proposed by the FCCh.