How a simple mark ends up meaning something big. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain.
via Vox
Michael Bierut
Michael Bierut Graphic Designer
Michael Bierut talks about his mentor Massimo Vignelli, how the internet has changed the way we do design work in the 20th century and what make a logo endure. thecreativeinfluence.net