Rebranding / Conceptual branding of SUROFI (A 65-year-old Fishing Sales Organization) by Tom Emil Olsen. SUROFI was founded 24 July 1945, and is the second largest sales organization in the whitefish sector in Norway. SUROFI have a monopoly on all first sales of white fish and shellfish in his district, which is the western part of Norway.
Logo & visual identity created for gourmet catering and wine company Culinaria by designer/art director Jeff Immer at BiKlops Design.
Retail design for Okinaha a health and anti aging company. Coast created the identity and retail environment “that would reflect the values of the brand, which are health and longevity. All of our creative output are inspired by purity and oriental simplicity, allowing the customer to relax while shopping for health.”
Beautiful identity created by Onion Design
The Concept
“Yii” (易) – pronounced as the letter E – Taking from the classic text “I-Ching”(易經) (Wade-Giles) or “Yì JÄ«ng”, also known as the Book of Changes, Classic of Changes. The logo mark design as requested by creative director Gijs Bakker (co-founder of Droog Design) – need to be very simple and not looking too “logo”. We decided that a pure minimal typographic approach would work. We selected Avant Garde extra light for its geometrical simplicity. We modified the strokes and spacing as a subtly reference to a Trigram figure marking from the bÄguà  (å…«å¦) symbol; mimicking one of the eight possible trigrams , “☶” (The solid line represents yang, the creative principle. The open line represents yin, the receptive principle, more commonly known in the west as the yin-yang)