This is taken from the MEDIA PROBES episode about design. Here, Herb Lubalin is being interviewed about the origin of the PBS logo. During his interview, we see some humorous animation depicting the logo’s phases.
logo
Black Watch Global – Brand Development
Mash Creative were commissioned by Black Watch Global – an intelligence and risk management consultancy to rebrand their existing brand id.
Aim:
Create an identity that summed up what BWG were about – a company with global expertise extending across Africa, Asia and the Middle East.
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Result:
A unique, modern and flexible brand identity that will help establish BWG as a market leader.
The re-brand also included stationery and a perfect bound 40-page set of brand guidelines.
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Thought Process:
The marque consists of four chevrons which portray the four corners of the globe. All four chevrons point to the centre to symbolise how research, analysis, intelligence and communications all come together to meet mission critical objectives. The reverse of the stationery features a repeat pattern that stems from the logo marque mirrored on the front.
Doyald Young, Logotype Designer
From humble beginnings in a small Texas town eight decades ago comes legendary typographer, logotype designer, author, and teacher Doyald Young.
Hortiart
Bunch were responsible for creating the identity for Hortiart, a Croatian based landscaping company. The illustrations set the style for the brand and were developed for uses across a range of different applications including laser cut and foil embossed business cards and stationery. A Flash based CMS website was also created.
ESTUDIO TANGUMA
Tanguma study is dedicated to Interior Design. Brand identity by Manifiesto Futura.
All identity emerges from the name, “Tanguma” which is the name of the Director of the company. It has its roots in Native Americans. As a company that provides design services was very important to be impeccable. We rely on the patterns used by American Indians by fusing them with a touch of high aesthetics.
Marawa The Amazing
Love the pink cheetah pattern. Identity by mind design for Marawa The Amazing, an international Hoola Hoop star and performer. The logo is based on the signage of old revue theaters which often use light bulbs. The stationery is printed in 3 colours and every business card is different.