Hotel brands can immerse people in their brand like no other business that I can think of. The Nolitan Hotel brand design by Marque.
Nolita – ‘North of Little Italy’ – is your neighborhood in New York and The Nolitan Hotel is your home when you’re there. At the corner of Kenmare and Elizabeth Streets, The Nolitan Hotel is the first luxury boutique hotel in Manhattan to open in this authentic New York City neighborhood. Marque created the name, positioning, brand identity, signage and way finding, toiletries, in room materials, Nolitan newspaper and all marketing materials for the hotel. The brand celebrates the diversity of the neighborhood and the local niche businesses that make Nolitan’s unique, encouraging guests to become a Nolitan too.
