Logo & visual identity created for gourmet catering and wine company Culinaria by designer/art director Jeff Immer at BiKlops Design.
corporate
Yii
Beautiful identity created by Onion Design
The Concept
“Yii” (易) – pronounced as the letter E – Taking from the classic text “I-Ching”(易經) (Wade-Giles) or “Yì JÄ«ng”, also known as the Book of Changes, Classic of Changes. The logo mark design as requested by creative director Gijs Bakker (co-founder of Droog Design) – need to be very simple and not looking too “logo”. We decided that a pure minimal typographic approach would work. We selected Avant Garde extra light for its geometrical simplicity. We modified the strokes and spacing as a subtly reference to a Trigram figure marking from the bÄguà  (å…«å¦) symbol; mimicking one of the eight possible trigrams , “☶” (The solid line represents yang, the creative principle. The open line represents yin, the receptive principle, more commonly known in the west as the yin-yang)
Pass The Baton – Omotesando
Wonderwall an amazing interior design firm based in Japan (Hearts and prayers going out to Japan at this time), created this project for “PASS THE BATONâ€Â  The new store also showcases the flow or the communication involved in passing things on. Visitors may feel the popularity and the evolving nature of the brand’s concept through the newly established gallery.