PanPan Atelier

PanPan Atelier identity design 02

PanPan Atelier a Artisan bakery chain in Valencia, Spain. Brand design Rocío Martinavarro.

Contemporary reinterpretation of the traditional ear of wheat, the basic ingredient of bread to form a pattern that is easily recognizable. The chevron pattern also reminds of antique artisan techniques such as woven esparto baskets, used to display the bread, or opus spicatum, redefined in the interior design of PanPan bakeries.

The naming concept is based on word repetition in order to emphasize authenticity. Bread-bread, as in real bread. This system is carried throughout all communication materials, and has endless possibilities, all grouped under one slogan with double meaning: “PanPan. Repetirás” (BreadBread. You will repeat).
Custom lettering for the logotype.

View PanPan Atelier  in Monocle’s annual Retail Stars.

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Nordstream Off-Road

print communication design 02

Identity for strong men who are engaged in hunting, fishing and a safari on Kola Peninsula.

The logo represents letter N entered in the tire tread image. Font style continues a sign. The special accent is made on the materials selection: noncoated and a kraft-cardboard, the manual stamp, tinware, a newsprint as the package material.

Design by Eskimo.

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Walter Landor on design, branding, and Landor

In 1977 Walter Landor, founder of Landor Associates, was interviewed by a journalist from KPIX (CBS) for the television show Evening Magazine. Sitting on the deck of the Klamath ferryboat (former headquarters of Landor Associates), with the San Francisco Bay in the background, Walter talks about the art of branding, working with clients, and even a little about himself. This historic video captures the magic of the man and provides a glimpse inside one of the most unusual office settings around.

Visual System FCCh by Hey Studio

The Film Commission Chile was created to promote Chile as a movie production destination, to help choosing locations, to provide all kind of services and a link between government and private companies.

FCCh’s visual identity is inspired in a precise artifact: gaffer/duct tape. The tape is omnipresent in the world of movie production. Tapes unite, join, mark, hold, point, remind and help to work. Due to its flexibility, the lines and shape of the tape resemble the classic movie celluloid film.

The image is drawn up in different directions, taking us to a dynamic universe that conceptually speaks about the FCCh linking mission.

The variations in the color palette represent the diversity of landscapes we can find in the Chilean territory.

All elements combined compose a unique image, with a well-defined personality, perfectly adapted to the conditions and objectives proposed by the FCCh.