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Saskatchewan Jazz Festival

Saskatchewan jazz festival design 01

Refreshing the look of an established Canadian music festival through print and mobile campaigns, Firebelly helped the Saskatchewan Jazz Festival achieve a 60% increase in ticket sales over two years.

The bold designs repositioned the festival from a traditional, single-genre jazz festival to an international music festival spanning jazz, blues, funk, pop and world music. Highlighting the diverse musical offerings of the ten day festival appealed to a new and younger audience without alienating jazz enthusiasts.

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PARISTEXAS

PARISTEXAS Graphic Identity

PARISTEXAS is an exclusive fashion store focusing on specially selected designer products for men and women. Brand design by Scandinavian DesignLab.

The visual identity springs from the contrast inherent in the name – the morphing of Paris and Texas. The logotype is simple and taut, while the colour palette is flexible and changes with the collections. Identity and uniqueness come to the fore when the store’s symphony of collections is juxtaposed with the austere underground style and becomes a morphing of music instruments and earthly insects.With this contrast-filled universe, the solution seeks not only to break with the traditional perception of beauty and fashion – it also challenges the classic approach to working with identity. The primary identity element is not only a logo, but also a symbolic universe with a life of its own.

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