Cuckoo

Cuckoo Identity : Placemaking 01

Cuckoo is Adelaide’s foremost underground electronic music, cocktail and tapas bar.

We were engaged to not only rebrand the venue but also consult on a revised floor plan to help activate dead areas. A logotype was created with various weights of monotype fonts that gave a quirky character which perfectly suited the different types of electronic music that is played at the bar. As the main colour scheme for the interior was black and white, pastel coloured papers were used for the menus and various collateral to give splashes of colour throughout the space and again ad to the quirky nature of the venue. The main graphic walls were pasted with black and white posters of various imagery, these were layered, ripped and torn to create an interesting textural collage of imagery. Old pallet timber was used to create feature walls behind the bar and dj booth, this added warmth into the interior and visually highlight these key areas.

Design – Band.

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LUX* Island Resorts

Lux Identity collateral design 01

Identity and collateral for 5-star resort group by & SMITH.

With five Indian Ocean properties, LUX* Island Resorts offer lighter, brighter holidays. Involved from an early stage, we contributed to strategy, naming and operational concepts before creating the brand identity. Vibrant and distinctive, the identity reflects a lively, spontaneous brand seeking to avoid the predictable patterns associated with luxury travel. A monolithic logotype is supported by a broad colour palette and candid photography, while operations respect a ‘light-footed’ commitment to preserving the islands‘ natural beauty. A comprehensive roll out has encompassed everything from ’50 Reasons to go LUX*’ (a unique twist on traditional brochures) to websites, room directories, menus, sub-brands and complimentary holiday journals for every guest.

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