“When Skins 6/2 Cosmetics’ owners approached us to establish their brand in the US, we were thrilled at the opportunity to re-think the cosmetics retail experience. The site’s prime location at Las Vegas’ newest destination – the Cosmopolitan – was the ideal platform for launching the brand and concept, bolstered by distinguished neighbors such as London fashion retailer All Saints and New York’s famed Blue Ribbon Sushi, to name a few. So the challenge was to create an inspiring venue to showcase some very exciting cosmetic and perfume brands, and inject some magic into a new-built space (keeping in mind the Las Vegas factor…). By juxtaposing simple elements treated in unusual ways, strong visual merchandising opportunities and playing up the scale of the space, Skins 6/2 stands out as a dramatic, spontaneous boudoir – and the customer response has been wonderful. Many shoppers have already mentioned they take away the feeling of having been inspired, which really is the ultimate goal of any good retail experience.â€
Oliver Michell, UXUS.
