The Firenze is a traditional Italian restaurant located near Frankfurt, Germany, since 1974. Designed by Sarah Le Donne.
After a small refresh of the existing logo, the task was to create a totally new concept and design for menu and wine cards, vouchers, brochures, business cards, letterheads and a website. The idea behind the identity was to lay the focus on the fresh products the restaurant is well known for. Also the classic Italian colors are reinterpreted in a modern way.