Fifth Avenue Shoe Repair

Saks Fifth Avenue Store Interior by Guise 01

The Swedish architectural firm Guise has completed the concept store for a high fashion brand Fifth Avenue Shoe Repair, in Stockholm’s central fashion district.

“The ambition was to use strong silhouettes whereupon we choose a double helix-shaped stair as a basic form. In order to adapt the helix shape to meet the functional requirements we had to deform the shape of the stair until it met the commercial need for exposure, but also in order to give it an unique character of its own”.

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Harter

Harter Branding 01

Red Antler produced and art-directed the product photography; developed a communications strategy and print ad campaign; designed, specified and oversaw the production of a 3000 sq ft showroom in Chicago; produced a 48 page product brochure; created an illustrated storybook about Olivia & Truman for the yearly Valentine’s Day campaign; and delivered an interactive flash based website that allowed consumers to design and save their own 3-dimensional chair.

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10 Crazy Pop Up Books (almost)

I noticed the word ‘POP’ seems to be at the forefront of my lexicon when describing visual beauty and / or exciting stimuli. To help get me through my POP phase I compiled a video post of pop-up books, pop-up rooms, pop up theater even an electronic paper pop-up Venus Fly Trap that POP’s and bites back.

First off…

The Ice Book

The Ice Book is the story of a princess who lures a boy into the forest in order to warm her heart of ice. The performance blends animation, puppetry, and film to bring a pop-up book vividly to life in front of the audience’s eyes. The Icebook is available for touring. For information on touring dates or bookings in 2011 check the website: theicebook.co

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