Pop Art

Pop Art 01

In 2011 adidas Originals organizes 6 pop-up stores with guerrilla tactics in Germany, Switzerland and Austria. D’art Design Gruppe creates this unique shop concept customized for the adidas collection “ransom” and “blue”.

Only the ones who will be in the right place at the right time can purchase the exclusive collections. The pop-up stores open only for a short time in Germany, Austria and Switzerland. Only invited guest know the locations. They are communicated through social media channels. The urban style stores are 40 to 90 sqm large. Not only the materials like the store furniture consisting of steel tubes, exposed cables or the illumination with simple light bulbs is simple. The products also seem to be hung randomly on the system. But anything is left to chance: The system behind it all can be put up within on day on site with one hex key.

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The Code

The Code is a three-part BBC documentary about maths in the world around us. In episode two of The Code, Marcus du Sautoy explains why bees choose to use a hexagon to build their honeycomb structure rather than a triangle or a square.

Aker Brygge

Aker Brygge identity and web 02

Bleed‘s current identity development for Aker Brygge.

The main qualities of the new identity are intertwined with the core values of the New Aker Brygge, with emphasis on quality and contrast, and an open and dynamic street environment.

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