Art Direction & design for the Spring / Summer advertising campaign for Aizone, a luxury department store in the Middle East. Models were body painted in typographic sentences “Forget Regret” “The Time is Now” and “Talk Less Say More”. Creative Direction: Stefan Sagmeister Direction & Art Design: Jessica Walsh Photography: Henry Hargreaves Body Painting: Anastasia DurasovaHair Stylist: Gregory Alan Retouching: Lutz & Schmitt
This video via Erica Gorochow explains it pretty well.
Previously known as ‘Toast’, the café’s brand-mark has been refreshed to include ‘Marmalade’ as a headline and co-branding element.
The letters for ‘TOAST’ are rendered vertically in a custom typeface with truncated baselines, reminiscent of bread slices popping out of a toaster. Slightly rounded-off corners at the bottom of the letters are reminiscent of melted cheese on toast.
Video – SFMOMA
Dieter Rams -Â 10 Principles of Good Design
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
Brand restyling for the new chef José Andrés Jaleo restaurant at The Cosmopolitan Las Vegas, specialized in spanish cuisine. Design of the daily use materials and other graphic elements for the interior (wallpaper inspired a Mantilla and lettering for the main entrance doors and others).
Interior design project developed by Rockwell and Rockwell Group Europe. Identity by toormix.
Mash Creative were commissioned by Black Watch Global – an intelligence and risk management consultancy to rebrand their existing brand id.
Aim:
Create an identity that summed up what BWG were about – a company with global expertise extending across Africa, Asia and the Middle East.
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Result:
A unique, modern and flexible brand identity that will help establish BWG as a market leader.
The re-brand also included stationery and a perfect bound 40-page set of brand guidelines.
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Thought Process:
The marque consists of four chevrons which portray the four corners of the globe. All four chevrons point to the centre to symbolise how research, analysis, intelligence and communications all come together to meet mission critical objectives. The reverse of the stationery features a repeat pattern that stems from the logo marque mirrored on the front.
Retrospective of famed art director Ruth Ansel, 2011 ADC Hall of Fame laureate.
via: Art Directors Club
Creating a  communication-concept for the bar and restaurant “Ray Lemon” in Heilbronn we generate two constants: the colour yellow (in combination with the grey of the visible exposed concrete) and the fictional Character “Ray”. From now on he appears in every dialogue and even established his own friends, the clique, which are easily recognizable by wearing their pressed marks. The invitation to the event “Menu in Gelb” is furnished with spices used in the current menus, the origami folding-technique generates a valuable and individual character.
Identity design -Â LEIB UND SEELE