Concept design for ‘Lebron 9’ shoe. Work by Hotel Creative.
Moody & Farrell
Working closely with Moody & Farrell, Lindsay Lewis created a unique marque, printed collateral, website and promotional material to communicate the crafted and forward-thinking brand.
Sofia by Pelli Clarke Pelli Architects
Sofia is a building designed by architect Cesar Pelli for One Development Group. Located in San Pedro, Mexico, this building not only was designed by an internationally renowned architect, it also has the most generous specifications in every aspect: from automated appliances, to Leed certifications.
Our task was to communicate such sophistication and exclusiveness to their potential buyers. Therefore we created an identity that was the exact opposite of what we usually see for this kind of project.
Sofia’s identity is formed by three very important axes:Logotype: the keys and the coat of arms are inspired by San Pedro’s coat of arms.
Typography: we developed a custom typeface designed especially for Sofia, it is inspired by british san serifs.
Layout: the text and information arrangement is inspired by the typographical treatment used before grids were popularized by the swiss grid system.Both the attention to detail and the brand’s elements convey the greatness of Sofia’s architectural project.
Design – Anagrama
ART & COPY
Finally watched Art and Copy
. Its a beautiful film. Really liked ‘meeting’ the minds of the advertising machine.
Director Doug Pray reveals the work and wisdom of some of the most influential advertising minds of our time. From the “creative revolution” of the 1960s, artists and writers have brought a surprisingly rebellious spirit to their work in an industry known for pandering and manipulation. Featuring the brilliant campaigns behind everything from cars to presidents, Art & Copy takes us inside the powerful machine of advertising and brings to light the profound influence the industry enjoys by tapping into the zeitgeist of popular culture.
William Kentridge on his Process
Artist William Kentridge talks about his process of repeatedly erasing and reworking charcoal drawings to create his well-known stop-motion animated films.
via: sfmoma.org
Whyte Lilja
Whyte Lilja is a Swedish architect office focusing on exclusive private villas. Kurppa Hosk has developed Whyte Lilja’s new visual identity along with various brand applications.
Baker D. Chirico
Baker D. Chirico celebrated the launch of their new identity with the opening of their second store. The project was a unique collaboration between Fabio Ongarato Design, architects March Studio, artist and fashion designers PAM and Daniel Chirico – Australia’s most recognized artisan bread maker. Focused on the juxtaposition between age-old tradition and craft, and contemporary design thinking with a surreal twist, the new store creates a truly unique and unexpected experience.