After successfully growing their business through NYC street markets like Hester St. Fair, Brooklyn Taco owners, Jesse and Erica, decided it was time for their brand to grow. Tag Collective were tasked to not only create a new graphic identity, but also build out their first permanent taqueria in Essex St. Market.
Designing the interior of a spacecraft may be more difficult than you think. When dealing with long tearm confinement, everything from the shape of a chair to the color of the wall could have an effect on a crew members mental stability. This is truly a mix of design, engineering and straight forward problem solving.
via Vice
EXPAT NORWAY is a relocation service for expats in Norway, making it easier for businesses to invest in human resources abroad. They have a high focus on customer involvement and make sure they always deliver the right service in each situation, making every customer a different path and a different experience.
Based on this we created a logo and identity that followed in the same footsteps, always changing and adapting to the different path. A dynamic logo that reflects their service, connecting the dots and making a global network of expats.
Design by Daniel Brokstad.
Bass’ work in logo design and movie title credit sequences spanned the latter half of the 20th century, with prominent work in each field. He worked closely with AT&T, designing not only the 1970 “bell” logo that was ubiquitous for a decade, but also, upon the divestiture of AT&T, he designed the original “death star” logo, unveiled in 1984.
One reason for this bell logo’s ubiquity? That redesign was the largest corporate re-identity program in the U.S., ever. The redesign covered:
* 135,000 Bell system vehicles
* 22,000 buildings
* 1,250,000 phone booths
* 170,000,000 telephone directories
This film was made by his company as a presentation to AT&T executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men’s and women’s uniforms. But a great many were—including, most memorably, the telephone vans and hardhat designs of the 1970s. He designed down to the details, showcasing in this film a myriad of ideas, right down to the yellow pages book designs, cufflinks for executives, and flags.
Bass’ other very recognizable logo designs that persist today include those for Minolta, Girl Scouts of America, Avery International, Geffen Records, Warner Int’l, and many more. Bass’ design for AT&T was the foundation for the logo that the company has today, redesigned in 2005 by Interbrand.
Produced by Saul Bass
Footage courtesy of AT&T Archives and History Center, Warren, NJ
For more from the AT&T Archives.
via Open Culture
Baked Ideas is a kitchen where the bakers are artists who custom-design and hand-decorate any shaped cookies their customers can dream up. The new identity by Marina Sidorko is created to reflect the hand made quality in details. A set of logos and patterns is created to testify that every pastry is unique.
Alfred Hitchcock and Paramount present a guide to their revolutionary release of “Psycho” in this extended “press book on film” from the Academy Film Archive.
via Open Culture
