19 Minimalist Brand Style Guide Examples

ICON – Royal Mail Rethink

The best way to learn about style guides is to copy what others are doing and make it your own. For this post I’ve scoured the web to find some beautiful examples of corporate brand style guides.

For those of you who don’t know: a style guide outlines your brand ID. The colors, layout, tone, use case examples — the personality and execution of the brand.  This is so other designers and can easily interrupt the look and feel of a brand and continue the brand strategy in a cohesive manner.

Read more

Electrolux – Christmas Cookie

Electrolux invited its Facebook fans to write a Christmas card to friends. The messages were posted on the wall of the friend in the form of an appetizing Christmas cookie. The authors and recipients of the 100 most original messages received at home, the real cookie. Work by F / Nazca.

Read more

Durex Fundawear

Fundawear is an innovation from Durex that allows touch to be transferred over the internet. So for the first time you can tease, tickle & tantalize even when you’re apart.