Cienne is a New York-based women’s ready-to-wear collection. The brand is socially and environmentally conscious, with an elevated aesthetic. Design by Lotta Nieminen.
Manforte
Manforte is a premium private concierge service helping their clients with the important everyday tasks.
The identity design features a classic wordmark with brand motto and a brand icon. The icon was inspired by the design of traditional ornate keys (crossed keys are the symbol for a concierge – many wearing a pin of the symbol as an identifier). We created our own pin for the brand made from Sterling Silver, along with a premium stationery set.
Design by Studio Folk.
Campus
Campus – A new brand for Google’s global network of co-working and event spaces. Design by MultiAdaptor.
For the past year MultiAdaptor have worked closely with Campus to bring the brand to life across a huge range of touch-points, from global campaigns and consultancy, through to interior branding and partnership merchandising for local markets.
The Campus frame can flex to any format, allowing for an infinite array of creative expressions around it that adapt to the needs of the application and audience, but with an instantly recognisable, consistent identifier.
Amarantha
Amarantha is a brand dedicated to the manufacture of women’s swimwear. Brand and logo design by Lyon.
We were asked to fully elaborate the identity of the brand. For this we took the concepts that differentiated the brand from its competition: its designs.
We created a logo based on the attributes we wanted to emphasize, taking advantage of the use of the initial ‘a’ of the name and working on its transversal shaft to show the use of textures and patterns.From this concept we developed different versions of the ‘a’ for each production line of the brand, making sure that the variation of textures allowed to differentiate them easily but also taking care that the ‘a’ unifies everything under a single name by always being solid and recognizable.
We work with a palette of turquoise and gold, which recall the marine colors and at the same time show exclusivity, highlighting the values ​​of the craftsmanship and the solidity in the quality of the designs and the product itself.
Comic Sans: The World’s Most Favorite Font?
Maybe you’ve heard of this font: Comic Sans?
Some people really dislike comic sans. They are wrong.
It’s beautiful when used correctly. And always puts a smile on my face when I see it.
Here’s the story behind the most polarizing font ever made. Told by Vincent Connare, font designer from Microsoft.
via Great Big Story