New Theatre

New Theatre season_poster 10

New Theatre is one of Sydney’s oldest, proudest and most independent theatre’s. Rebrand by Interbrand.

 At the centre of it all, a new logomark referencing unexpected twists and turns in the form of an ‘NT’ device, that stems from the word mark. The logo combines the three initial letters of The New Theatre into one simple mark. The unique mirrored structure of the mark allows applications and messaging to be rotated. The device is used to communicate the theatre’s aims for constant reinvention, transitions and alternative viewpoints.


New Theatre LOGOTYPE 01New Theatre POSTER 02New Theatre SEASON-POSTER 03New Theatre SEASON-POSTCARDS 04New Theatre BADGES 05New Theatre sign 06New Theatre SIGNAGE 07New Theatre SIGNAGE 08New Theatrethe_mens 09New Theatre 08New Theatre shirt 11New Theatre Ticket_stubs 12New Theatre wine 13