Luca Fontana brand design for Mosaiccon a company which is managing the entire process of creating online video content, from concept to production, from distribution to tracking its performance.
The icon represents a mosaic of tiles that together form the “M†of Mosaicoon. The use of the RGB colors (red, green, blue) built immediate link with the world of video entertainment. The colorful tiles are not static but in an absolutely new and modern way they move within the “M†icon and in this way they give freedom of play and expression to the brand. The idea, in fact, is to create a logo “aliveâ€, able to change and evolve with the platform.