Videos

Videotron Flagship Store

Sid Lee Architecture and Sid Lee opened Videotron’s new flagship store in Montréal.

The store was the launching pad for the company’s new mobility services. This expéeience marks the coming together of the various services offered by Videotron, taken to a new level by video and interactivity in store. The main objective was to pique the interest of potential customers through the use of new, dynamic channels designed to immerse customers in Videotron’s products.

Cover Creation


Nice montage of the cover makin’ of a Macworld Magazine in 2009!

I wanted to show what is involved in making a cover. I focused on the three main areas: the photography, photoshop and design. I chose a time lapse format to convey lots of information in a small amount of time. The only drawback of time lapse is that since half a day goes by in 30 seconds, the whole process seam so easy! Lots of details were left out of the design process (like the cover meetings and rounds of layout options). I began to photograph the design process after the layouts had already been narrowed down to just three cover designs. more

The Code

The Code is a three-part BBC documentary about maths in the world around us. In episode two of The Code, Marcus du Sautoy explains why bees choose to use a hexagon to build their honeycomb structure rather than a triangle or a square.