Ogilvy & Mather New York and Joshua Liner Gallery unveil a series of commissioned murals by celebrated artist Stephen Powers that reinterpret the words and quotes of agency founder David Ogilvy.
Originally created with a flat typeface in mind, paper & love is based on an octagonal grid and origami folds. The digital version represents this concept of origami by emphasizing transparency and by focusing on the shapes of the letter. The majority of the two-dimensional letters can be obtained by simply folding thin strips of paper and by following the octagonal grid. By taking what I had initially envisioned for the digital version, I created a new set of letters in 3D using paper, an x-acto knife and, of course, love (corny but true) !
A film on the purpose and techniques of calligraphy. Presented and produced by Hallmark. Filmed at Hallmark cards during a visit by Mr. Zapf. Production manager Noel Gordon. Script outline Peter Seymour. Script editor Richard Rhodes. Camera Direction Frank Robinson. Associate cameraman Heinz Burger. Idea and direction Harald Peter.