Off Book | Typography | PBS Arts

In episode 2 of Off Book, typeface designers Jonathan Hoefler and Tobias Frere-Jones outline the importance of selecting the right font to convey a particular feeling. Graphic designer Paula Scher talks about building identity in messaging, while Eddie Opara uses texture to create reaction. Infographic designers Julia Vakser and Deroy Peraza map complicated data sets into digestible imagery, mixing color, graphics and type. http://www.pbs.org/arts

Edward de Bono on Creative Thinking

Edward de Bono, renowned expert on creative thinking, talks about creativity and about thinking outside the box.

He also presented a televised course in the early 1980’s on the BBC — Lecture 4 “Lateral Thinking” he talks about how creatives can be rigid and how humor helps the creative mind create. Definitely worth a watch.