Balzac Brasserie

Balzac Brasserie 07

Identity design for Balzac Brasserie, an authentic French restaurant in Singapore.

Concept of the brand is based loosely on French novelist and playwright Honoré de Balzac. A quill and inkwell make up the icon of the logo. We handpicked a few of Balzac’s amusing quotes, those with references to food and beverages, and placed them around the interior of the restaurant in appropriate typographical treatment. We’ve also created a couple of posters inspired by Balzac’s novels to play up the concept.

Design by Bravo Company

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Moody & Farrell

Moody & Farrell Branding 01

Working closely with Moody & Farrell, Lindsay Lewis created a unique marque, printed collateral, website and promotional material to communicate the crafted and forward-thinking brand.

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Sofia by Pelli Clarke Pelli Architects

Sofia Brand Design 02

Sofia is a building designed by architect Cesar Pelli for One Development Group. Located in San Pedro, Mexico, this building not only was designed by an internationally renowned architect, it also has the most generous specifications in every aspect: from automated appliances, to Leed certifications.

Our task was to communicate such sophistication and exclusiveness to their potential buyers. Therefore we created an identity that was the exact opposite of what we usually see for this kind of project.

Sofia’s identity is formed by three very important axes:Logotype: the keys and the coat of arms are inspired by San Pedro’s coat of arms.
Typography: we developed a custom typeface designed especially for Sofia, it is inspired by british san serifs.
Layout: the text and information arrangement is inspired by the typographical treatment used before grids were popularized by the swiss grid system.

Both the attention to detail and the brand’s elements convey the greatness of Sofia’s architectural project.

Design – Anagrama

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