Its not what you say.
Its how you say it.
These 5 iconic ads and copy writing examples in this post illustrate that.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.†- Ogilvy (tweet this)
The Ferrari California T takes center. See the full video at bit.ly/1qOoeXx
Delicious TV ad for M&S Food by Rainey Kelly Campbell Roalfe/Y&R.
Is this the most boring ad ever made? Not if you appreciate obsessive craftsmanship. Leica Camera spends 45 minutes polishing the new Leica T by hand. Watch for yourself and decide. Boring or not?
A video in which everything transforms into something new, leading the viewer through a ludic story of surprising scenes. The video was created for the luxury parisian brand Hermès and subtly features some of their key products. All scenes were shot live. View stills and behind the scenes here.
Produced by Vallée Duhamel.
Made me smile: The Social Media Guard takes the “social” out of media and puts it back into your life.
Agency: Ogilvy.
Creative billboard for IKEA. If you like this, be sure to check out the portfolio of carnovsky – amazing stuff.
Agency: thjnk hamburg (http://www.thjnk.de)
Production: I MADE THIS (http://www.imadethis.de)