The Everyone Associates identity design for PERCY & REED Salon. Confession: I am so jealous of the studio name ‘Everyone Associates’. Is it brilliant or ridiculous? Be sure to check out their site – as its pretty sweet as well.
Percy & Reed is an award winning London hair salon established by session stylist Paul Percival and Adam Reed, Charles Worthington’s former right-hand man. The salon identity is inspired by Victorian signage to reflect both the heritage of the building and Paul and Adam’s classic schooling in the craft of hairdressing. This is juxtaposed with a quirky Britishness, vibrant colour scheme and tone of voice that embodies the edge and sense of fun of the salon.