A fresh new identity for an upmarket gourmet café from The Marmalade Group. Identity design by &Larry.
Previously known as ‘Toast’, the café’s brand-mark has been refreshed to include ‘Marmalade’ as a headline and co-branding element.
The letters for ‘TOAST’ are rendered vertically in a custom typeface with truncated baselines, reminiscent of bread slices popping out of a toaster. Slightly rounded-off corners at the bottom of the letters are reminiscent of melted cheese on toast.
 
