This post is full of brand design nerdiness and inspiration showcasing style manuals from corporate brand designers from all around this beautiful world.
Each example is a great illustration of clearly explaining the brand layout and style and each is unique in design that still also represents the individual brands themselves.
75 fully customizable, easy to use pages, each with real wording. These Illustrator and Sketch templates are the perfect starting point for creating beautiful branding books.
1. National Park of Greenland by Loris F. Alessandria.
A concept mockup design and brand manual for a national park.
2. KAE by SocioDesign
SocioDesign helped KAE reposition itself as a premium strategic partner in its market, working as a trusted advisor to their clients. This involved formulating a new brand strategy that drew out its distinctive identity. View Post
3. Yay Festival by Snask
YAY Festival is a collaboration between Snask and Grandins Flying Circus. Together we visited different lecturing festivals around the globe and found that things were missing. Some festivals, for example, had great speakers but no organised forum afterwards for speakers and audience to meet and talk. Others had long ass lectures about agencies own work and no relieving party in the evening whatsoever. This sparked an idea of a festival with the combination of inspiring and entertaining talks, live music and a spectacular after party – everything packaged as one festival. View Post
4. Black Watch Global by Mash Creative
Mash Creative were commissioned by Black Watch Global – an intelligence and risk management consultancy to rebrand their existing identity. View Post
5. Mrs. Amalia by Francisco Andriani
This is the style guide created for Mrs. Amalia Lacroze de Fortabat to present ‘Colección de Arte Amalia Lacroze de Fortabat’ a collection of Argentinean and international art. View Post
6. Google Visual Assets Guidelines
Google’s brand is shaped in many ways; one of which is through maintaining the visual coherence of our visual assets.
Expanding on the new iconography style started by Creative Lab, they began creating this solid, yet flexible, set of guidelines that have been helping Google’s designers and vendors to produce high quality work that helps strengthen Google’s identity.
Art Director / Team Manager: Christopher Bettig
Senior Graphic Designer / Project lead: Roger Oddone
Designers: Alex Griendling, Christopher Bettig, Jefferson Cheng, Roger Oddone, Yan Yan, Zachary Gibson
7. Naomi by Tractorbeam.
Independent jewelry designer with over 25 years of marketplace success. This is a few pages from the brand inspiration book.
8. Double Knot by Stylo.
An example of nice clean layout that shows a lot of color and logo variations.
9. Hubd. | PollenLondon
10. Nike by Jeffrey Docherty.
Nike SBI logo guideline example.
11. NASA Graphic Standards Manual and Applications.
The NASA Graphics Standards Manual by Richard Danne and Bruce Blackburn is a futuristic vision for an agency at the cutting edge of science and exploration. You can also buy your own NASA reproduction manual.
12. H+H International Muggie Ramadani
13. New York City Transit Authority Graphics Standards Manual designed by Massimo Vignelli
The manual describes the design and construction for the ionic NYC subway signs that we still see and use today, but above all it’s a beautiful and important piece of design history.
14. Yelo Spa by the apartment
15. Oxford UniversityPress Brand Guidelines by Gulp Creative
16. Ideame by Chris Bernay
Logotype and visual identity design style guide.
17. Club Man Shop by Calvin Tan
Other Resources
- Designing Style Guidelines For Brands And Websites via Smashing Magazine
- How to Build a Brand Bible & Visual Style Guide via designshack
- Create a Style Guide for Your Brand via sitepoint
- Inspiration: 19 Minimalist Style Guides