Identity | Branding / Identity / Design

Dronninga Landskap

Dronninga Landskap is one ofÂ Norway’sÂ leading landscape architects.Â IdentityÂ designÂ byÂ Kristian TennebÃ¸.

To tell the story of craftsmanship and tradition, we made a labyrinth of the letter D, which became the most important element of the new identity. The classical labyrinth is a universal symbol for landscapeÂ architectsÂ and can be traced back to medieval times.Â For them it represents a way of thinking and catalyst for how they attack their projects.
As in nature, the feeling of touch and perspective, became an important feature in the new identity.Â Tactile uncoated papers, wide range of embossing,Â screen printing, varnishes and
all routed elements in their signage.

Anna Mun Olla Exhibition Identity

Exhibition identity for the Annantalo Culture Center in Helsinki.Â Anna mun olla (Let Me Be) showcased art about and by disabled people.Â In collaboration with Mikko Luotonen. Design byÂ Lotta Nieminen.

Come Closer Club

Special Collection for the color collection presentation for the automotive industries.Â Invitation and Club Box, that invites all club members to collect and favorite items with great color impression to show and discuss at the workshop. Design by ARE WE DESIGNER.

The Apartment

The ApartmentÂ is a gallery always on the move. It occupies abandoned spaces, showcasing artists from Norway and abroadÂ with photography as their principle form of expression. The gallery is run by photographersÂ Massimo Leardini,Â Marcel LeliÃ«nhofÂ and Work in Progress.

Aizone

Art Direction & design for the Spring / Summer advertising campaign for Aizone, a luxury department store in the Middle East. Models were body painted in typographic sentences “Forget Regret” “The Time is Now” and “Talk Less Say More”.Â Creative Direction: Stefan Sagmeister Direction & Art Design: Jessica Walsh Photography: Henry Hargreaves Body Painting: Anastasia DurasovaHair Stylist: Gregory Alan Retouching: Lutz & Schmitt

Previously known as â€˜Toastâ€™, the cafÃ©â€™sÂ brand-markÂ has been refreshed to include â€˜Marmaladeâ€™ as a headline and co-branding element.
The letters for â€˜TOASTâ€™ are rendered vertically in a custom typeface with truncated baselines, reminiscent of bread slices popping out of a toaster. Slightly rounded-off corners at the bottom of the letters are reminiscent of melted cheese on toast.

Black Watch Global – Brand Development

Mash Creative were commissioned by Black Watch Global – an intelligence and risk management consultancy to rebrand their existing brand id.

Aim:
Create an identity that summed up what BWG were about – a company with global expertise extending across Africa, Asia and the Middle East.
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Result:
A unique, modern and flexible brand identity that will help establish BWG as a market leader.
The re-brand also included stationery and a perfect bound 40-page set of brand guidelines.
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Thought Process:
The marque consists of four chevrons which portray the four corners of the globe. All four chevrons point to the centre to symbolise how research, analysis, intelligence and communications all come together to meet mission critical objectives. The reverse of the stationery features a repeat pattern that stems from the logo marque mirrored on the front.